Partner with the arena
One connected season of main events, pop-ups, conventions and the Canada Cup, reaching gamers, families, schools and creators. Choose the moment that fits your brand.
Who you reach
Competitive players
Registered players across console and PC, from city pools to championship finals.
Families and schools
Parents, educators and districts engaged through STEAM Quest and financial literacy programming.
Creators and fans
Streamers, hosts and their communities, live and in short-form clips after every event.
Global audiences
Broadcasts reaching 142 countries in 34 languages, plus Discord communities between events.
Packages
Ways to show up
Every package can be tailored to a single event or the full season. Pricing is in the partner deck.
Presenting partner
Title positioning and the deepest brand integration across the season.
Main stage
Championship stage branding and livestream moments.
Gaming zone
A dedicated gameplay zone for product engagement.
Creator lounge
Creator interviews, branded content and networking.
VIP lounge
Premium hospitality and executive engagement.
Giveaways
Sponsored prize packs and sweepstakes that grow your audience.
Community impact
Fund devices, no-cost STEAM Quest seats, mentoring and workshops.
Vendor booths
Local and national vendor space at main events and pop-ups.
Government and education
Ministry and district partnerships for tourism, education and youth development.
Proof, not promises
Measured on every channel
We track the same core metrics at every event so you can compare activations and see the full value of the season. Your recap lands within 10 days.
Broadcast
Naming, lower thirds, replay tags and live reads.
Digital
Web, social, creator content and short-form clips.
Onsite
Stage, LED, hospitality, booth and audience activations.
Community
Devices, scholarships, workshops and mentor hours.
Get first access
Event drops, ticket windows, tournament brackets and new cities. One email when it matters.